CS : Power and Media

 Hello everyone!

I am Nidhi Jethava and I am a student of MK Bhavnagar University, department of English. We have a paper of cultural studies and as a part of cultural studies media and power play a vital role. So let’s discuss some of the questions connected with power and media with Cultural Studies. 

What is Cultural Studies ?

Cultural studies, interdisciplinary field concerned with the role of social institutions in the shaping of culture. Cultural studies emerged in Britain in the late 1950s and subsequently spread internationally, notably to the United States and Australia. Originally identified with the Center for Contemporary Cultural Studies at the University of Birmingham (founded 1964) and with such scholars as Richard Hoggart, Stuart Hall, and Raymond Williams, cultural studies later became a well-established field in many academic institutions, and it has since had broad influence in sociology, anthropology, historiography, literary criticism, philosophy, and art criticism. Among its central concerns are the place of race or ethnicity, class, and gender in the production of cultural knowledge.

Power in Cultural Studies : 

So here we can understand Michel Foucault's 'Knowledge and Power'. 

 

Here some questions arises like 

1. Where does power come from ?

Answer : 

Six source of power : 

1.Physical Force, ex. Police, Military etc. 

2. Wealth means the corporate world. We can say in our India that Mukesh Ambani cheated other telecom companies in the name of digital India with the help of power, broke all rules and regulations of TRAI and made his Jio company called Jio.

3) state action: means state government.

 

4) Social Norms: Social norms govern the behavior of the members of society

 

5) Ideas: means power generates idea 

 

6)  Number: ( People)

 

After that we will get an idea of how power operates, there are three laws of power.

1. power is never static

2. Power is like water

3. Power compound

What can we do ?

Answer :

 

We have two option for understanding power and doing something about it  for that we have to understand 

• How to read the power ?

• How to write the power ?

Elaborating this we have to understand how we can read the power and after understanding we have to write with critical notes. 

 

Why is Media Studies so important in our digital culture? 

 

Answer : 

 

Media plays a very important role in cultural studies. Secondly, let us see what Noam Chomsky has to say about Mass Media. He gives “Five Filters.” 

1. Media Ownership

2. Advertising

3. Media Elite

4. Flack

5. The Common Enemy

As we are discussing in class some medias are in favored of power and some rarely talked about reality. 

 

 Here I am putting a video about advertisement and journalism. 

 Who can be considered as a 'Truly Educated Person'?

 

Answer : 

 

Referring to all the things we can conclude that only the person who can understand and read the power and then after they write about the power only can be considered as ‘Truly educated Person'.

Thank You..